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January 2007 - Present

Idents [1]

On January 17 2007, BBC America adopted a new look, inntroducing a new blue, red and white logo, featuring a stylised, lower-case 'a'. The design was created by Ocean.

BBC America general manager Kathryn Mitchell said: "After nine years in the American market we needed a fresh look. The logo and idents reflect how BBC America offers unique entertainment that's relevant to the American audience."

The changes also heralded the introduction of a new tagline: 'a little Brit different.'

Above: BBC America ident/sting [1].

Above: BBC America ident/sting [2].

Above: BBC America ident/sting [3].

Above: BBC America ident/sting [4].

Above: BBC America ident/sting [5].

Above: BBC America ident/sting [6].

Above: BBC America ident/sting [7].

Above: BBC America ident/sting [8].

Above: BBC America ident/sting [9].

Above: BBC America ident/sting [10].